Our branding makeover was central to the entire look and feel of my studio.  It was the final piece to the puzzle that brought all the elements together for both our wedding and portrait business. We just finished our re-branding overhaul and learned allot of lessons.  The thing to keep in mind is that sometimes it takes allot of patience to accomplish your vision. In our case the re-branding took eight months from inception to conception.  Graphic design took about two months.  Printing took another month.  We invested allot of time and money and got some great results.  I asked Trish my logo and graphic designer at DezignMatters.com to put some ink (okay binary to the page) and share her views on branding.  This is what she had to say.

“Kleenex or tissue?  Coke or cola? Xerox or photocopy?

Branding, the art of using design to attract your audience and set you apart from your competitors, has become a common business buzzword in the last few years. But how do you really brand yourself effectively?

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