With the Fall season around the corner, many of us are beginning to enter booking season and it’s a great time to re-evaluate our current marketing materials, pricing and packages, and our studio experience - all those things that will make a difference to our potential clients.  Especially in an economic year that has many photographers a little nervous, it’s important to be proactive about our strategy for getting new clients and evaluating if what we’re currently doing is putting us on our desired trajectory for our business.

First, it’s important to look at your marketing strategy: How are clients finding you?  Though this is always an important question to ask, it’s especially important as more and more photographers enter the market and as we see the overall wedding spending nationally continue to decline.  Determining how your clients are currently finding you will help determine your future marketing strategy and know whether your advertising dollars are best spent in online advertising, print ads, or simply in taking care of your current clients (and people who are referring you).  In order to see where clients are currently finding you, it’s necessarily to carefully track your inquiries and bookings - just because you have several print ads out or participate in online advertising sites for visibility doesn’t necessarily mean you’re actually generating leads or bookings.  Evaluate whether your current advertising is actually leading to bookings, or if perhaps your money is best spent on your current clients, building up the referral base you already have.  

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