Great so you’ve got your portrait business up and running? Congratulations!!!  So now what?  Are you going to put your artfully created photographs up on the web and hope and pray to the photo gods that you’ll make a sale?  Or, are you going to create a memorable bonding experience for your clients that will move them to laughter and tears.  If you are like me, it will be the bonding experience.  Leave the praying for church.  

Studies show that sale by projection blow away on-line sales.  Here’s how we do it….During the client booking, in addition to setting the session date, we also set their Premier date.  We spoil our clients with chilled Chardonnay, excellent coffee, a selection of cheeses, cured meats, savories and sweets.  At their premier, we queue up our MacBookPro and attach it to our 52” LCD Sony theatre.  We’ve pre-selected about 60 of our favorite images from the portrait session, color corrected and sharpened them a bit in Adobe Lightroom, then pre-loaded them into ProSelect then click on the movie icon and voila!  A stunning movie of our client’s images (set to soft emotive music) comes to life. 

ProSelect (http://timeexposure.com/ ) is to portrait sales what Adobe Lightroom and Photoshop is to post production and retouching your photographs.  ProSelect is an amazingly robust easy to learn all in one, interactive sales and production software.  A few of ProSelect’s feature’s are:  the ability to offer slide shows (set to the music of your choice), a streamlined interface with intuitive icons and one click portrait and wedding sales, quick single image or global image cropping to standard an custom sizes, vignetting, the ability to show your images in color, black and white or sepia with one click of a mouse button, and if you chose to purchase the production module (which I highly recommend):  The production module will digitally resize and pre-package your client’s entire order for FTP’ing to your favorite lab or for printing in house.  The Basic Version 4, costs $374, which is great for presentation and sales, but if you really want to full power of the software, you should pony up for the Pro Version 4 like I did…its $610. Please log in or sign up for a free Silver Account to access the rest of this articles and others