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TOPIC: Projecting Previews
#569
StanCox (Moderator)
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graphgraph
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Projecting Previews 10 Months, 3 Weeks ago Karma: 1  
Aloha All!

I remember someone saying I should relate how it goes after I finally got set up with a projector to show my portrait previews. So, now that I've been previewing via projection for about 2 months now, I can say this: If you want to sell Wall Portraits, there is no other way to preview than by projection!

Everyone knows, or should know, that you sell what you show. If you show 8x10s, you're going to sell 8x10s, but rarely anything bigger. If you show BIG wall portraits, you will sell wall portraits! Usually you'll sell one or 2 sizes smaller than your largest display, so that display should be HUGE!

I know this to be true by experience. When my studio displays were 16x20 and smaller, I sold 11x14s and smaller. Rare was the 16x20 sale, and I don't remember ever selling anything larger at that time.

When I changed my studio display to 16x20 and larger, up to 40x50, I began to sell 16x20s to every client, and quite a few 20x24s, and 24x30s. Once in a while I'd even sell a 30x40 or even a 40x50, but those were rare.

Since I began projecting previews in September, I've sold several 30x40s, and a whole bunch of 24x30s, and several 20x24s! There is no better way to sell wall portraits than to show the client their own portrait at actual size in a frame on the wall!

In that regard I took Charles Lewis' advise and I framed a 40x50 piece of Epson's Premier Art Canvas to project onto. And on the advise of a photographer in Florida that Charles put me in touch with, I bought the ProSelect software to facilitate the previewing. It does an excellent slide show, and lets you project actual sizes from 8x10 to 40x60.

I'm sure a 40x50 flat panel monitor would be as good, but also about 6 or 7 times more money. The Sanyo projector I bought was $1200, and does a great job.

And there ya have it! May the force be with you!
Aloha,
 
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#3829
ggivensjr (User)
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graphgraph
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Gender: Male Location: Indiana Birthdate: 1951-04-13
Projecting Previews 10 Months, 2 Weeks ago Karma: 0  
Hi Stan.
Good information. I've heard Chuck speak about the benefits of projection. Glad to hear it really works.
 
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