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Written by Ron Dawson
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Whenever we're commissioned to produced a promo video for a photographer, one of the questions we often get is, "Can I use [insert cool song here] in my video?" The use of copyrighted music in a video presentation is a complicated one. Just because you paid $0.99 on iTunes doesn't mean you now have the right to use that song in a video. There is quite a complex system one must go through to attain those rights. In this article, I want to briefly cover the steps to attaining those rights, an alternative to going through that process, and tips for picking a song that fits your brand.
TWO SOURCES TO CONTACT
In order to put music to moving images, you need to separate licenses. One is a master use license for the song itself (usually available from the record label), and the other is a synchronization license (typically available from the song's publisher) which gives you the right to set the song to images. Sometimes these rights are owned by the same company, or divisions of the same company, but many times they are not. The process to attain these licenses can be a long and drawn out one. The Harry Fox agency used to handle this, but they don't any longer. And you can't go to BMI (www.bmi.com ) or ASCAP either. You just have to do the leg work and contact the respective labels and publishers yourself.
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Ron Dawson |
| About the author: |
| Current Author Promotion: If you are a Professional Photographer looking for Video Services visit our site by clicking here.
Whatever Your Pro Video Needs Are... Cinematic Studios can help.
As the visionary behind Cinematic Studios, Ron has developed a
revolutionary standard for the production of corporate and event
videography. As the official videographer for WPPI, Pictage, and
PhotoPlus Expo, and having worked with and for some of the top pro
photographers in the world, Cinematic Studios has become a recognized
leader in providing video production services to the professional
photography community. Ron is also host and producer of the weekly
audio podcast, "F-Stop Beyond", personal interviews with the nation's
top photographers.
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