A few weeks ago on Twitter, Chris Brogan, a blogger on social media, had taken down his Facebook fan page because as he said, “it’s not about me.”  He recognized that in trying to build buzz and create more followers, it’s most productive not to build fan groups but to reach out to those he serves and spend time focusing on them.  I took this to heart and really thought about how this sums up the attitude we should all have in our businesses.  Our photography businesses are not about our services – they are about how well we can use our talent to serve our clients.  I realized that he was also indirectly talking about trust - being trustworthy means devoting our attention to those we serve instead of ourselves.

Though we all know trust is a key element in building good relationships with our clients, it may not be something that we take time to consciously be aware of each day.  We all make snap judgments on whether others can be trusted and our clients are no exception.  They will decide quickly whether or not they feel they can trust us and depending on how well we’re able to build that trust, they make a decision before they ever see their pictures about how happy they’ll be with them. And all because of how much they trust us.

Obviously when it comes to such a subjective and major topic as trust, there’s no simple formula for what it takes to earn our clients’ trust.  Depending on a company’s brand, there will be numerous approaches to creating a business built on trust.  Though everyone will be different, there are some key principles that we can all incorporate into our business during this time when it’s critical to be doing everything we can to build a business built on loyalty – loyalty that stems from trust.

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