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Matt Hill - Nightlife, Star Trails, Road Trips

Ride along with the MAC Groups Matt Hill on his recent 2 week, 21 state road trip.

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Chris Grey - Soft Retro Lighting

Chris Grey takes you back to the future this month with his Soft Retro Ligthing

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Ibarionex Perello - Getting Up Close and Personal

This month Ibarionex Perello shares some of his tips for getting over the fear of shooting people by getting up close and personal with them.

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Custom Camera Profiles Using the ColorChecker Passport PDF Print E-mail
Written by MAC Group   

Written by Joe Brady for MAC GROUP
I have long understood the reason for having an accurate white balance in digital photography. For the JPEG shooter, correct white balance at capture is critical because it becomes embedded in the image file as it is written to your storage card. If you have an incorrect white balance set in your camera (say your camera was set to Tungsten and you were shooting Daylight) and are shooting JPEGs, you are going to cause a lot of data shifting when you try to correct the problem in software and that means lots of image degradation. 
 
With the advent of powerful software like Adobe® Lightroom®, RAW shooting became easier and quicker to deal with, so having a custom white balance wasn’t important anymore – right? Well, it turns out that there are advantages to having a custom white balance even in a RAW workflow.
 
First, having a custom white balance set at capture can save time when processing files later on. Since most Raw conversion utilities assign whatever white balance was set in the camera at the time of capture, you won’t have to locate a target reference photo to white balance off of. The second advantage has to do the your camera’s LCD screen. Even when shooting Raw, the image preview on the back of your camera is a small JPEG that has been processed from your RAW capture. This file uses whatever white balance is currently set in the camera to build its image preview. If you have a correct custom white balance set before you start shooting, the previews on your camera will be more accurate. 
 
export profile.jpg 
 
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MAC Group
About the author:
MAC Group is dedicated to supplying photographers, educators and students with the finest tools they need to create an image. We represent some of the finest professional brands in the photo industry: Benro, Creative Light, EIZO, Induro, Mamiya, PocketWizard, Profoto, Sekonic, Tenba, Toyo-View and X-Rite. We’ve been in the industry of over 23 years and look forward to being a part of photography for many more. Visit MACgroupUS.com for links to our blogs, Twitter, Facebook and brand sites.
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