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Architectural Shots That Sell

Written by Alan Blakely

Over the years I’ve seen some definite trends in the types of shots that clients love. This month I’d like to share six ideas for shots that are proven winners in any assignment.

1. Dusk Views

There’s something truly magical about the look of either an interior or exterior view taken at dusk with a balance of cobalt blue ambient light and warm, glowing artificial light. Dusk views are the bread and butter of the professional architectural photographer and always a welcome addition to any assignment.

Exterior views at dusk require a careful balance between sky values and artificial light values. The window of opportunity for a properly balanced shot is mere minutes. If the sky is too dark and the building or home looks like a cave—too light and the effect is lost altogether.

Balance is also critical when shooting interior views at dusk. Again, the value of the cool, natural outdoor light must balance with the warm interior lighting. For both exterior and interior views I recommend substantial bracketing. With regard to color balance, I recommend balancing for the artificial light source with a trend towards a warm balance. This will render a beautiful deep blue sky.

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Alan Blakely
		About the author:
		Current Author Promotion: Alan Blakely is the founder of The Association of Independent Architectural Photograhers an internet-based trade association with the primary purpose of helping promote the professional success of established independent architectural photographers. Alan Blakely has been making money as a photographer since the age of 14. First as a photojournalist for his hometown newspaper in Utah, and ultimately as a nationally recognized commercial photographer. Alan’s interests and professional pursuits are widely varied, and have included careers as a jazz musician and advertising copywriter. Alan holds a BA degree from Brigham Young University in Advertising Communications.
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