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Sink or Swim - Just Don't be Afraid to Get Into the Water PDF Print E-mail
Written by Wes Kroninger   

Over the next couple of months I am taking the ultimate leap of faith and heading out to California to essentially start my career over as a commercial photographer. Portrait photographers have often asked me how they might make the switch over to commercial work and I want to use this month's article to provide some insight into what I am going through while actually making this transition. I hope that some of the questions and uncertainties I am facing now will help you along the way as you make your own decisions.

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When I decided to become a photographer my goal was never to start a portrait studio. For many of us portrait studios start as a product of necessity but then become an object of our passions. We developed our studios, learned their intricacies and created businesses that sustained us, but all the while we were waiting for an opportunity to go after the commercial and editorial work that we had always wanted to do.

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Wes Kroninger
About the author:
Current Author Promotion: Join Wes at this years WPPI Tradeshow where he's teaching a Master Class entiltled Beauty Images from Concept to Creation. Visit the WPPI website for more information.

By every definition Wes Kroninger brings a fresh outlook to every one of his images. Despite his relatively recent arrival on the pro photography circuit he’s already had work appear in Travel and Leisure Golf Magazine, Rolling Stone, Rangefinder Magazine, Studio Photography Magazine, and a range of trade publications.

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